Emirates

USA, IT'S YOUR MOVIE SET

360 Campaign

POWERED BY EMOTIONS

Dubai, Planning Campaign 2018

Manifesto Spot

INSIGHT:

What makes a holiday trip special is not only the experiences you live but also, the emotions you feel.

Emotions are what make something really unforgettable.

RATIONAL:

Dubai is a place full of experiences for every kind of people and pockets. But

the most important thing is that whatever you choose to do will give you

unique emotions.

THE IDEA:

Change the perception of Dubai as a city far away from common people.

The real Dubai is closer than what they have always imagined and all the many experiences available there can inspire pure emotions

A JOURNEY OF EMOTIONS

Subway Station Domination - New York.

Milan, 18 June 2018 - 2 July 2018

A journey of emotions is the concept to promote the daily flight from Milan to New York.

The idea is to show to passerby how the extraordinary emotion of a journey to New York starts from the moment you get on board.

Billboards side by side comparing the incredible experiences on board with those you can live in New York and a brick wall effect

reminiscent of the typical New York buildings make an high visual impact.

Credits:

Concept: Alessandro Cini, Paulo Carmona, Daniela Donati

Art Direction: Alessandro Cini

Copywriting: Daniela Donati, Paulo Carmona

Post production: Gianluca La Barbera

Client Service Director: Elisa Arena

Account Supervisor: Elena Castejon

Account Manager: Francesca Mauri

https://youmark.it/un-viaggio-di-emozioni-ecco-il-concept-della-nuova-campagna-emirates-firmata-geometry/

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DUBAI, THE CITY WITH NO BOUNDARIES

Subway Station Domination - Dubai.

Milan, 15th November - 10th December 2017

We were asked to promote the three daily flights from Milan to Dubai arousing interest among travelers

in all the activities that this city can offer.

To boost the concept Dubai, the city with no boundaries, the walls have been coated with evocative images that literally get out of the framework of the billboards. And passers-by live, even for a moment, an immersive experience in the city where everything is possible.