INTEGRATED
An integrated campaign for Ups, exaggerating the feeling when waiting for a parcel.
One of us slipped in the role of a crazy doctor to advertise three new services from UPS.
We established the terrible feeling of waiting on a parcel as a serious disease: Parcel Paranoia!
CASE VIDEO
DIGITAL VIDEOS
Art Directors:
Alessandro Cini, Joel Cruz
Tutor:
Christoph Nann
Executive Creative Director, Service Plan, Hamburg.
Till Diestel
Executive Creative Director, Adam & Eve, London.
*
